Section 04 · Publishing
From build to storefront
Publishing is not a “Submit” button. It is a pack of documents, settings and checks where a single inaccuracy can delay release.
04.1 Process
- Check developer accounts and access (they should belong to you)
- Configure build signing and identifiers
- Testing tracks: TestFlight and Google Play internal/closed testing
- Storefront copy in Ukrainian and English
- Screenshots in required sizes and, if needed, a preview video
- Data-safety and privacy forms, age ratings, privacy policy
- Submission, tracking and responses to review feedback
- Staged rollout and post-release crash monitoring
04.2 Common rejection causes
- Incomplete sign-in details for the reviewer
- Data disclosure does not match real app behaviour
- No way to delete an account that can be created
- Broken privacy policy link
- Functionality looks like a “website wrapper” with no own value
04.3 What you receive
- Storefront pack
- copy, keywords, screenshots in your files
- Submission log
- dates, versions, review notes and our responses
- Runbook
- how to ship the next update yourself
04.4 Check yourself
Run the interactive Readiness Ledger — it shows which items are missing before submission.
Open the Ledger